The potential benefits of SEO are primarily focused on increased rankings, but the breadth of the effects of SEO extends far beyond, including:
• Increased traffic• Increased conversions (sales, customers, or however you measure success)
• Increased visibility and branding
• Finding targeted, qualified, ready-to-purchase clients
• Long-term positioning
• Exposure to new markets and audiences
• Expanded branding opportunities
• Gaining industry authority
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