CONTENT

Content is an opportunity to differentiate your website, and it plays a major role in SEO. Content communicates a message to potential clients as well as to the search engines, and it can set a site apart from the rest of the marketplace.
Search engines try to mimic people as much as possible in consuming and evaluating content. Like people, search engines prefer readable, unique, and fresh content. Taking the approach of creating content to satisfy site visitors first and then optimizing this content for search engines later is the most effective long-term content strategy.

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