Social Factors

Today businesses are finding social networking websites helpful in developing authority. Regular information posted to these social sites like Twitter and Facebook can generate authoritative links as content is shared. The more a "tweet" from your Twitter account is shared by others on Twitter, or by your friends on Facebook, the more authority you can gain from the search engines as they see your followers consider you an expert.
Videos, images, and infographics are ways to generate more social networking with your brand or product. Creating these types of media makes it easy for users to share them with others, making it possible for one image or video to be shared across networks of people quickly. Social networking sites such as Pinterest.com are making sharing of these types of media fun and simple, all the while generating more traffic and authority for site owners. Videos posted to Youtube.com also have the benefit of showing up quite regularly, and often more quickly, in search engines.

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