For years search engines relied almost exclusively upon content for ranking web pages. One of Google’s unique features was the democratic approach of using links as a way to determine site rankings. This ranking approach brought more relevance and reliability to the rankings and began excluding some of the more “spammy” sites.
Today Google, Yahoo, Bing, and most other search engines consider a link as a “vote” of trust or authority from another site. Search engines consider the context of both pages, the page with the link, and the page the link points to, as well as the anchor text, which is the text of the link itself.
The act of obtaining links is called Link Building. Before we discuss how to build links, let’s examine what makes a strong link. Several factors determine
Today Google, Yahoo, Bing, and most other search engines consider a link as a “vote” of trust or authority from another site. Search engines consider the context of both pages, the page with the link, and the page the link points to, as well as the anchor text, which is the text of the link itself.
The act of obtaining links is called Link Building. Before we discuss how to build links, let’s examine what makes a strong link. Several factors determine
