AUTHORITY

For those just getting started in SEO, the term “authority” can be a bit confusing and intangible.
Domain authority is a good indicator of how well a website will perform in search engine rankings and is based on factors relating to the website as a whole. Authority isn't easily measured like the number or quality of links or content. When authority is determined, several factors are considered, including the age of the website, the frequency and publishing date of the content, the authority and freshness of external links and social factors. A website can be stale or fresh depending on how it is used by a company. A stale website, with little to no new pages and updates, will be seen as less authoritative over time as compared to a website with consistently fresh content. A fresh content site is one with new content on a more frequent basis (even once a week or once a month).

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