PPC, or Pay-Per-Click, is an Internet advertisement opportunity used to drive traffic to a website. PPC has proven to be an effective search engine marketing tool with many savvy site owners and SEO professionals. PPC ads can deliver immediate traffic, but for a price. It’s important to understand how PPC works and how to use it to ensure you get the most for your money.
The mechanism behind Pay-Per-Click marketing is simple. Search engines, like Google, Bing, and Yahoo, auction off ad space on their SERPs.
The mechanism behind Pay-Per-Click marketing is simple. Search engines, like Google, Bing, and Yahoo, auction off ad space on their SERPs.
