Getting Links

Getting links to your site can be divided into two methods, “Finding Links” and “Attracting Links.”
Finding Links
There are many directories and industry listings that commonly take submissions. Blogs and forums are an excellent opportunity for getting links. In blogs and forums you can comment and join in on discussions, and include a link, even if it’s just in the signature line.
We suggest being actively involved in blogs and forums, not just as a one-time trick to get a link, but as a true member and participant. Remember, if you spam these sites by posting your link too much, or too often, you will most likely be banned from the blog or forum.
There are many search queries, when combined with your keywords, that can help you identify sites that are willing to add a link to their site or help you find relevant directories, blogs, and forums. If you have a photography site, you should perform queries like "photography 'add link,'" "photography directory," and "photography forum."
When getting links, you need to mix up the anchor text of these links, and focus links to multiple pages on your site instead of just the homepage. Each of your top keywords should have its own page that focuses on that specific keyword.
Opportunities for finding links are everywhere, but it certainly takes time, effort, and patience. Finding link opportunities is not a one-time activity, but should be a consistent effort as an integral part of any SEO strategy.

TIP FOR YOU: Make sure you have your social media sites, Facebook, Twitter, LinkedIn, and Google+ linked to your site. The links from social sites have been known to help get smaller sites visible in the search engines. Linking to social sites is quite simple and is done by adding a small bit of code to your site.

Attracting Links
Instead of going after websites and asking for links, you can also naturally attract links by creating content that others find interesting and want to share with their site visitors in the form of a link back to your site. This viral content, or “link bait” as it is often called, can be in the form of an article, video, game, infographic, or anything that people would find interesting, useful, or entertaining and want to pass along to their followers. Once the content is created, getting the content out to a social network is the next step to get as many people to view it as possible. Specific industries, genres, and communities may have niche social networks that are an opportunity to get your content out there attracting links. The most popular social network sites for this include Twitter, Facebook, and Google+. As an example, consider a local landscaping company. Some ideas for viral content might include an article like “Top 10 Most Amazing Yards” and “What a Billionaire’s Yard Looks Like,” or a simple video like “5 Tips for a No Hassle Yard” and “How to Get the Greenest Grass on your Block.” By implementing a comprehensive link building strategy, using methods to both find and attract links, you can significantly improve your rankings. 

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