Authority comes with age. The longer a domain has been registered, the more it is seen as authoritative by search engines. The first year or so a domain is active is often called the "sandbox" year, because websites won't start ranking for stronger keywords until the site has been online for more than a year.
When a domain is registered or renewed, we suggest registering the domain for several years (at least 5). This shows you are serious about your online business. Search engines appear to consider registration length when determining authority.
When preparing a new product, resource, tool, or campaign, consider launching it within your existing website instead of creating a completely new and separate website. A new domain has zero authority, so a new page within an established site with even a base level of domain authority may quickly begin to rank
well from the start, whereas ranking well with a new domain is very difficult.
When a domain is registered or renewed, we suggest registering the domain for several years (at least 5). This shows you are serious about your online business. Search engines appear to consider registration length when determining authority.
When preparing a new product, resource, tool, or campaign, consider launching it within your existing website instead of creating a completely new and separate website. A new domain has zero authority, so a new page within an established site with even a base level of domain authority may quickly begin to rank
well from the start, whereas ranking well with a new domain is very difficult.
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