Authoritative and Fresh Links

One way to fast-track the rise of authority is to gain the respect of the search engines through receiving links from other more authoritative sites. Authority can be shared from a more authoritative site to a less authoritative site. If established authority sites start linking to your new site, you will quickly be seen as more authoritative for that topic.
Experts who link to you are helping to establish you as an expert. These links should be sustained over time from websites with increasing content and value.
Having wellresearched and well-written articles about your website topic can help you gain links from news organizations. Press releases can also be an opportunity to obtain links if the press release obtains links from authoritative entities. A new business may wish to contact local .gov websites and the Chamber of Commerce to obtain links. This can be done by offering to speak to a gathering sponsored by that group, and sharing your industry knowledge.
Links from .gov and local organizations can help considerably with site authority.
Whichever strategy you decide on for obtaining links, always include an effort to obtain links from high-quality sites, as quality over quantity is very important in gaining authority. One inbound link from a quality site is much better than multiple links from low quality sites, and links from some low quality sites may even hurt your authority.

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